Aiming to enter into the fashion world, Amsterdam’s international fashion week use a new authentic approach, opening with a series of public fashion shows.
This event’s catwalk shows are accompanied by a series of ceremonies, called Laundry Days which consists of openings of museum, parties, meetings and gallery exhibitions.
This fashion week exists since 2004, during the last edition this event has gained a bigger reputation in the luxury section of the european and generally the world market, represented by wealthy people who most of all value originality, and disapprove established names of brands.
During the week, the most important two days of fashion in Netherland, called Mode Fabriek are at the Amsterdam RAI congres center.
the end of July and the end of January avery year.